Wednesday, 5. June 2019
According to Cambridge's definition, “fake news” are fake stories that look like legitimate news and spread fast across the internet and other media to affect the public's political views with a...
Tuesday, 21. May 2019
If a picture is worth a thousand words, imagine how much you can communicate with a video. Visual content makes every story come to life and allows customers to look rather than read: research shows...
Thursday, 31. January 2019
The Viennese PR agency Chapter 4 now manages the account of MediaMarkt Saturn Austria. In a competition presentation in autumn 2018, the Chapter 4 team was able to prevail against well-known...
Wednesday, 16. January 2019
Great news for our team. Our colleague from Chapter 4 Serbia, Tamara Bekčić has been rewarded with the PRO PR Award for her contribution to the development of the profession on public relations and...
Monday, 17. December 2018
Our client Zebra Technologies revealed the results of its 11 th annual Global Shopper Study, analyzing the attitudes, opinions, and expectations of shoppers, retail associates and retail decision...
Monday, 3. December 2018
The Burson Cohn Wolfe (BCW), a former of Burson-Marsteller agency, whose Chapter 4 is an exclusive representative in 15 markets across Europe, has ranked second in terms of creativity, based on the...
Wednesday, 28. November 2018
On November 22nd and 23rd, the 15th Chapter 4 Management Board Meeting took place in Vienna, Austria. The Board meets twice a year and gathers the Group’s Managing Directors from the Headquarters and...
Tuesday, 20. November 2018
Technology and communication for better tomorrow The article was written especially for Dipomacy&Commerce magazine by directors and co-owners of the PR agency Chapter 4 Communications Consulting...
Monday, 15. October 2018
Marketing in different cultures is fraught with dangers if you are not careful. We would like to suggest some steps that can be taken to ensure your marketing is received as you intended it. Calling...
Friday, 14. September 2018
Influencer marketing is in a constant state of evolution. Market researchers constantly track trends and insights in the influencer marketing industry to uncover the tactics that not only drive most...
Friday, 27. July 2018
Chatbots allow for 24/7 customer service and bring higher customer satisfaction rates to businesses. Machine learning analyzes complex data and delivers faster, more accurate results. AI-based search...
Tuesday, 29. May 2018
On May 24th and 25th, the Chapter 4 Group‘s Board Meeting took place in Belgrade , Serbia. Directors from each country office shared the latest news on the ongoing local businesses by updating the...