Artificial intelligence in online marketing
Friday, 27. July 2018

Artificial intelligence in online marketing

Chatbots allow for 24/7 customer service and bring higher customer satisfaction rates to businesses. Machine learning analyzes complex data and delivers faster, more accurate results. AI-based search capabilities also increase businesses efficiency and productivity.

It’s crucial to apply them to your online marketing strategy. Here are helpful actions made possible by artificial intelligence (AI):

  • Make decisions faster (and easier).

Every time consumers browse the internet, they create new data. This large set of data reveals actionable information, including user needs, behavior and potential future actions. Therefore, these insights can help marketers make more informed decisions.

However, sifting through enormous data sets can take an enormous amount of time. AI modeling and simulation techniques drastically reduce the time spent looking for insights. Additionally, AI modeling provides reliable insight into buyer personas and consumer behavior. AI systems help you make decisions by providing real-time, up-to-date data gathering, forecasting and trend analyses.

  • Provide a personalized user experience.

Incorporating an AI system provides marketers with deeper customer insight by silently collecting data on engagement metrics and analyzing user patterns and behaviors.

  • Offer more informed online search sessions.

AI helps search engines become smarter and easier to use. Companies like Google, Apple, Amazon and Microsoft have already adopted AI search algorithms in order to help customers find better results.

  • Establish 24/7 customer support.

Implementing Chatbots in your customer service efforts provides your customers with constant service. Chatbots can answer simple customer queries at any time, which can improve customer satisfaction. Additionally, they can help brands improve customer experience, generate more sales and build a deeper rapport with customers.

Companies like Sephora, Pizza Hut, the Wall Street Journal and Staples have all incorporated chatbots to provide customers with 24/7 support. Each of these companies saw significant improvement in their customer satisfaction after implementation. Additionally, the bots provide customer insights, allowing the companies to better understand their users.

  • Improve your advertising.

Machine learning and programmatic algorithms enable advertisers to drastically improve their audience targeting capabilities. Marketers can target users based on their behavior information, personal preferences, and more.

  • Learn more about your customers.

Using machine-learning algorithms provides a deeper look into customers’ buying preferences and patterns. With these insights, you’ll have a better idea of which products—or content—you should display on your site.

 

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