Chapter 4 wins the European Excellence Award 2014
After receiving the SABRE Award as “Best Eastern European Consultancy of the Year 2014” the Austrian PR Agency network received their next international award. In the night from 4th to 5th December, the European Excellence Awards in Paris were awarded to the best PR projects in Europe. Chapter 4 received the coveted trophy with its campaign for their client AbbVie in Bulgaria.
“The greatest heroes are the little ones” is an awareness campaign, which points to the problems and needs of premature newborns. "With this campaign, we have succeeded to draw attention to the vulnerability of premature babies, but also to the great development opportunities with appropriate care and treatment. The campaign has gained a lot of media attention in Bulgaria," says Boris Beker, Managing Partner Chapter 4. "The award is primarily the effort of our Bulgarian subsidiary and the managing director Anelia Milkova. It is also a strong signal for Chapter 4 as the leading PR agency in CEE/SEE," added Severin Heinisch, CEO of Chapter 4 group.
Besides the awarded project, Chapter 4 was also nominated for another one, the "VIP Family Companies" initiative for Vip mobile, the mobile operator subsidiary of A1 in Serbia.