As a natural continuation of GALENIKA’s strategy to establish an authentic and visually recognizable presence in the market, Chapter 4 Communications Macedonia produced a promotional video for four products from the Pantenol collection: a face serum, a face cream/gel, a hair and skin spray, and a body lotion. GALENIKA – the modern incarnation of a pharmaceutical manufacturer with nearly 80 years of history, operating under the Brazilian NC Group – continues to expand into the markets of the Western Balkans.
This dynamic growth is expressed in the video, featuring four Macedonian influencers:
- Oktay Sejdi – hairdresser and stylist
- Almedina Ismaili – TV presenter and journalist
- Edina Musa – basketball player and fitness trainer
- Ksenija Nikolova – writer
With an energetic script, contemporary visual production, and a strong influencer cast, the video aligns with modern marketing trends. Through this campaign, Chapter 4 Communications Macedonia positions GALENIKA’s message, “The Skin Remembers, Panthenol Nourishes,” in a way that reflects the brand’s quality, innovation, and reputation.
Watch the Pantenol video here.