Chapter 4 Serbia, together with Galenika, has been awarded the European Excellence Award 2025 for the campaign “The most beautiful breasts you’ll see today… are checked breasts.” Originally shortlisted in two categories, the campaign ultimately secured the award in the Health & Pharma category, marking an important milestone for the team.
Among hundreds of submissions from across Europe, the campaign was recognised for its clear focus on prevention, health, and the importance of regular breast checks. Its strong social impact and purposeful messaging resonated with the jury, demonstrating how communication can drive meaningful behavioural change.
The award was announced on 5 December 2025 during the ceremony in Berlin, attended by leading communication professionals from across Europe. This recognition highlights the strategic quality and relevance of the work delivered by Chapter 4 Serbia, and across the CEE region.
While the award represents a significant achievement, the campaign’s influence continues. The message of early detection remains essential, reinforcing the ongoing importance of communication initiatives that support public health awareness.