The annual "VIECC Vienna Comic Con", the most important meeting place for comic artists, science fiction performers and cosplayers in Austria and Central and Eastern Europe, attracted over 31,000 visitors in autumn 2019. This year, the event is moving to the social media in the first instance. Chapter 4 has redesigned the Instagram page for the VIECC with the motto Gamification and interaction. Fans have an opportunity to immerse themselves in the world of superheroes. They can virtually slip into the role of their favorite character or have one randomly assigned to them. An inspiration that has become viral: In just 36 hours, the new Instagram filter has generated over 10,000 impressions. There are currently 30 different heroes to choose from. Try it out here: https://www.instagram.com/vieccviennacomiccon/