Integrated WPP team wins Whirlpool in 29 EMEA markets

After a highly competitive nine-month pitch, Whirlpool Corporation, the world's leading producer of kitchen and laundry appliances, has selected WPP as its strategic communications partner in 29 EMEA countries. BCW (Burson Cohn & Wolfe) will be collaborating with Wunderman Thompson, VMLY&R, m/SIX, Geometry Global, Hogarth Worldwide, AKQA and Chapter 4 as part of WPP EMEA's integrated strategic communications team to enhance Whirlpool Corporation's brands and create leading consumer experiences. To read more, click here: https://www.wpp.com/news/2020/09/whirlpool-emea-appoints-wpp-its-emea-communications-partner