The launch of the Summer 2026 edition of A List Magazine took place in Bucharest in the context of a stylish event where Lavazza participated as the official partner.
Chapter 4 Romania supported the execution of the Lavazza partnership and the on-site activation, ensuring a smooth and seamless brand experience on location. The event brought together early summer vibes, fashion, inspiring conversations and premium coffee, and welcomed around 450 guests, including influencers, journalists, content creators and celebrities.
At the heart of the event was the Lavazza area, which quickly became one of the most popular meeting points. Guests enjoyed freshly brewed coffee throughout the day, while iced coffee creations and coffee cocktails became clear favourites, highlighting the versatility of Italian espresso.
Inspired by the “Polka Dots” theme, Lavazza implemented an interactive activation that invited guests to participate via an Instagram Story and tagging @lavazza_ro at a prize wall. Behind each dot, surprise gifts were revealed, including Lavazza Tales of Italy coffee packs, Nespresso-compatible capsules, as well as espresso and cappuccino cups.
The activation generated strong on-site engagement and significant social media content, making the Lavazza experience one of the most photographed and talked-about highlights of the event. The positive response once again demonstrated how coffee brings people together and creates memorable moments.
Through this partnership, Lavazza reaffirmed its commitment to supporting inspiring lifestyle events and transforming coffee into an opportunity for connection, conversation and shared experiences. The collaboration between Lavazza and A List Magazine was successfully delivered with the support of Chapter 4 Romania, ensuring smooth execution and a memorable experience for all guests.