Since April 2026, Chapter 4 has been supporting Jaguar Land Rover as part of a cross-market PR set-up across Austria, the Czech Republic and Slovakia. Working alongside Burson and the local JLR teams, we translate the international brand strategy into relevant stories, media relationships and activations for each market.
Our scope spans traditional media relations as well as events, influencer relations and strategic counsel. We localise and distribute press releases, manage media enquiries and press test cars, monitor coverage and identify the right journalists, KOLs and content creators for specific stories and activations.
For events, our work often starts well before the event itself: Which media and creators are the right fit for the brand? What will resonate in the Austrian market? And how can an international activation be brought to life locally? Most recently, content creators selected by our team joined the Defender Trophy in Spain and the Range Rover Summer Experience in Sardinia, bringing their first-hand brand experiences to their communities.
We also contribute our local expertise to Jaguar’s rebranding. Building on the new framework developed by Jaguar for collaborations with KOLs, talents and media, we identify relevant partners and develop opportunities to position the brand in a way that feels credible and relevant to the Austrian market.
Three markets, different media landscapes and audiences – one shared brand strategy. That is what makes cross-market collaboration valuable: international coordination combined with local expertise. Because global communication works best when it does not sound the same everywhere, but feels relevant everywhere.
Photo: Land Rover / Auto Moto Sport