PepsiCo and KFC have introduced KFC x Doritos Loaded in Serbia, bringing a new street food-inspired offering to consumers. Launched across 27 European markets since August, the product combines freshly prepared KFC Strips made from 100% chicken breast with the signature crunch of Doritos corn tortilla chips, avocado, jalapeños and sauces inspired by Mexican cuisine.
Designed as a complete meal, KFC x Doritos Loaded is prepared fresh to order and served in specially designed Doritos packaging that opens horizontally to create a convenient serving tray. The concept combines bold flavours and fresh ingredients with a practical format, offering a new way to enjoy the two brands together.
To mark the launch in Serbia, Chapter 4 Serbia organised a media event, giving journalists the opportunity to discover and taste the product firsthand. The event introduced the new offering to local media and showcased the distinctive combination of flavours and its innovative serving concept.
The launch marks another milestone in the strategic Away From Home partnership between PepsiCo and KFC. “This launch is a great example of how PepsiCo continues to expand the role of its brands beyond traditional snacking occasions,” said Ivana Obućina, Marketing Manager for the Western Balkans at PepsiCo. “Together with KFC, we have developed a new offering that combines the recognition and appeal of two strong brands with a new way of enjoying a meal.”
KFC x Doritos Loaded is available as a limited-time offering until 27 October 2026, or while stocks last, at selected KFC restaurants across Serbia and through the official KFC app.