One of the most frequent questions PR experts are confronted with is the future of the business and the direction in which the communications industry is and will be shifting – namely, trends. Many are widely known, but some of them tend to get mixed up with tools or basic concepts of PR.
Chapter 4 Managing Partner Boris Beker has picked up the existing discussions and emphasized this difference, while putting down a “Top 10 list” of what he calls “winds of change”.
To read the full article about the trends, visit the Holmes Report.