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To gain a deeper understanding of why audiences think, feel and behave the way they do, BCW (Burson Cohn & Wolfe), the world's leading communications agency, will implement perceptual neuroscience. The new service -BCW NeuroLab™ Powered by Lab of Misfits- enables clients to achieve greater relevance and build strong and lasting relationships with their key audiences.

BCW NeuroLab™ offers four solutions:

  1. Neuroscience for Brand Communications Strategy
  2. Experiential Experiments
  3. Behavioral Neuroscience for Organizational Engagement and Business Transformation
  4. Marketing Neuroscience

More about this innovation you can read HERE.