If a picture is worth a thousand words, imagine how much you can communicate with a video. Visual content makes every story come to life and allows customers to look rather than read: research shows that 85% of users prefer watching videos to reading text. The ad trend of the video is growing steadily, and it shows no signs of slowing down. It is the most viewed and most commonly shared content online.
Every minute, 300 minutes of video are uploaded to YouTube. 40% of videos are viewed via mobile phones, and a large number of users share them through social media networks. If a video is shorter than a minute, 59% of users will watch it until the end.
The ideas matter: Chapter 4 shot more than 30 videos in 2018 alone
Chapter 4 has already been focusing on videos for some time: "By the end of 2018, beginning of 2019, we shot over 30 videos", says Boris Beker, who sees a particular advantage in presenting smart solutions in a video format. However, 4K resolution and technical skills alone are not enough if the basic ideas are missing. "Nowadays, videos are developing in the direction of storytelling, and that is the most efficient way to present a company, service or a product“, explains Beker. The competition for winning over a crowd’s attention is getting bigger, so the quality of the content is an essential component. "That is why we have expanded our portfolio and offer storytelling in a video format ", says Beker, adding that the ideas along with a script are what matter most.