The EU project “Justice without Litigation II” (JuWiLi II) examines the role of notaries in out-of-court proceedings and their contribution to relieving the burden on the judiciary. A forward-thinking topic that we aim to raise awareness about in society, politics and business. Our strategy? Targeted use of moving images to effectively convey content – especially during the kick-off event in January 2025.
We rely on various video formats: one-on-one interviews with experts from the judiciary, academia and business, two aftermovies in long and short versions highlighting key moments from the event, and a behind-the-scenes video offering authentic insights into the event’s production. Since each video serves a specific purpose, we create customized content in different formats and lengths. Whether it's awareness, engagement, clicks or leads – we define clear communication goals in advance to maximize impact. Choosing the right distribution channels strategically is also essential.
For us, thorough preparation is key: with detailed scripts and careful planning, we ensure that all project members are aligned. Particularly with complex topics, we place a high value on communicating content in a way that is both informative and engaging.
Digital channels as a strategic success factor
Our strategic concept for the Austrian Chamber of Civil Law Notaries (OENK) consistently relies on digital communication. To this end, we develop social media channels in a targeted manner to ensure that relevant audiences receive tailored content at the right time. Our approach relies on data-driven strategies to optimize engagement and maximize reach.
Innovative technologies for the future of video communication
Staying at the cutting edge of AI-powered technologies is a key priority for us. Technological developments open new opportunities, which we continuously test and adapt. For example, we integrate AI-supported avatars into our concepts, making video content more efficient and scalable. This enables, among other things, multilingual productions and an even faster delivery of relevant content.
Our vision: future-oriented, innovative and targeted video communication - one that sets new standards.